In November of 2021, I landed USRowing as a freelance client for scullyProductions. In April of 2022 I was asked to come on full time as the Associate director of creative content by usrowing to focus exclusively on increasing the storytelling output of the organization. In April of 2023, I resumed my freelance focus with scully productions keeping usrowing as one of my primary clients, continuing to work with the national team with the row to paris series.

USRowing Brand Video: A Crew of Thousands

In 2022 USRowing launched a full re-brand. This wasn’t just about changing the new logo. CEO Amanda Kraus had a new vision to open the doors of rowing, creating a more equitable and accessible sport and through increased reach and participation lift our National Team’s competitiveness to new heights. I was tasked, with telling the new face of USRowing’s story through the new Brand Video, below.

Here are a few stories in the rowing world that needed to be told

Athlete and Club Features

Well this next one’s just kinda short epic and fun

Row to Paris

National Team Athlete Profiles

One of our goals at USRowing was to bridge the gap between the National Team Athletes and the Brand USRowing itself. So, I traveled to go shoot with National Team Athletes once a month. This is an ongoing project that will be taking place through the Olympics in 2024.